Your fans vote with money.
You decide with confidence.
Fans place refundable deposits to prove real demand.
Money-backed rankings help you route tours, scale shows up or down with confidence, and sell more tickets and merch.
City Demand Rankings
LiveSummer Tour 2026
Early campaigns already using SeatLock
How SeatLock Works
New campaign
DraftCampaign name
Summer Tour 2026
Cities you're considering
Clicks, follows, and presale signups lie.
Tour routing leans on historical sales, streaming data, and social metrics. Those signals don't prove real demand.
- Tours hit weak markets and lose money
- Strong markets are undersized or skipped
- Promoters take unnecessary financial risk
- Fans miss shows and feel ignored
Money doesn't.
SeatLock converts latent fan interest into a credible, quantified signal at the exact moment when routing decisions are still flexible.
- Ranked city demand backed by real dollars
- Clean, exportable data for routing decisions
- Routing signal that complements your judgment
- Fans feel heard and get early access
One engine. Multiple decision moments.
From lineup votes and merch validation to custom campaigns built with you.
Headliner decisions
Money-backed vote to see which artists drive demand before locking the lineup.
Merch production
Collect partial payments, such as $10 on a $30 shirt, to prove demand before printing or manufacturing.
Custom
Work with our team to quickly craft a custom campaign to fit your goals.
Free to start. You only pay when it works.
No setup fees, no monthly costs, and no show commitment required on you.
Fans are automatically refunded if a city isn't selected.
Routing plan
$1.50 / deposit
Fans pay deposit + $1.50 fee.
Artists keep the full deposit.
Best for
- Routing a tour before announcement
- Testing which cities to add
- Mid-size or large tours
Example: $10 deposit
At scale: 1,000 × $10 deposits
No upfront
10% of deposits that convert
Fans pay deposit only.
We take 10% of confirmed outcome deposits.
Best for
- Free shows
- Merch or vinyl preorders
- Post-announcement demand testing
Example: $10 deposit
At scale: 1,000 × $10 deposits
Ready to see real demand?
Create your first campaign in under 2 minutes. Share a link.
When you're ready, we send the presale to your fans for you.