Your fans vote with money.
You decide with confidence.
Refundable deposits show you exactly what your fans want before you book a show.
How it flows
How SeatLock Works
New campaign
DraftCampaign name
Summer Tour 2026
Cities you're considering
ChicagoLAAustin
Set up campaign
The Problem
Clicks, follows, and presale signups lie.
Show decisions lean on historical sales, streaming data, and social metrics. Those signals don't prove real demand.
- Tours hit weak markets and lose money
- Strong markets are undersized or skipped
- Promoters take unnecessary financial risk
- Fans miss shows and feel ignored
The Solution
Money doesn't.
Lock in your real audience before you announce. When the show drops, your superfans get priority access through the platforms you already use.
- Ranked city demand backed by real dollars.
- Clean, exportable data for show decisions.
- Demand verified by payment, not by email signup or follow count.
- Plugs into your existing ticketer: Ticketmaster, AXS, DICE, See Tickets, anything.
Use cases
One engine. Multiple decision moments.
From tour routing and merch validation to custom campaigns built with you.
1
01 / 04Tour routing
Money-backed vote to see which cities drive demand before you lock the routing.
2
02 / 04Merch validation
Collect partial payments, like $10 on a $30 shirt, to prove demand before printing or manufacturing.
3
03 / 04Venue validation
Let your audience vote with deposits to unlock a show at a specific venue. When enough fans commit, the date is on.
4
04 / 04Custom
Work with our team to quickly craft a custom campaign to fit your goals.
Build a custom campaignReal demand. Real money. Ready when you are.
Create your first campaign in under 30 minutes. Share a link.
When you're ready, we send the presale to your fans for you.