Money-backed demand data
before show decisions are locked.
Fans place refundable deposits to prove real demand.
Money-backed rankings help you route tours, scale shows up or down with confidence, and sell more tickets and merch.
Early campaigns already using SeatLock
How SeatLock Works
Fans place a deposit
Fans place a refundable deposit ($5–$20) to secure early access or credit.
Data aggregates
As deposits file in, we rank intent by real money committed — no clicks or follows.
Decisions get made
You use the ranked demand to finalize routing — selected commitments convert to access or credit, others are refunded.
Dashboard
Campaigns
4
Live now
2
Deposits
917
Revenue
$12.4k
Clicks, follows, and presale signups lie.
Tour routing leans on historical sales, streaming data, and social metrics. Those signals don't prove real demand.
- Tours hit weak markets and lose money
- Strong markets are undersized or skipped
- Promoters take unnecessary financial risk
- Fans miss shows and feel ignored
Money doesn't.
SeatLock converts latent fan interest into a credible, quantified signal at the exact moment when routing decisions are still flexible.
- Ranked city demand backed by real dollars
- Clean, exportable data for routing decisions
- Zero obligation — use the signal or ignore it
- Fans feel heard and get early access
One engine. Multiple decision moments.
From lineup votes and merch validation to custom campaigns built with you.
Headliner decisions
Money-backed vote to see which artists drive demand before locking the lineup.
Merch production
Collect commitments (e.g. $10 toward a $30 shirt) to validate production before printing.
Custom
Work with our team to quickly craft a custom campaign to fit your goals.
Free to create. Zero risk.
No setup fees, no monthly costs. No show commitment required.
Fans are automatically refunded if a city isn't selected.
Fan Fee
$1.50 / deposit
Fans pay deposit + $1.50 fee.
Artists keep the full deposit.
Best for
- Routing a tour before announcement
- Testing which cities to add
- Mid-size or large tours
Example: $10 deposit
Success Share
10% / of deposits that convert
Fans pay deposit only.
We take 10% of confirmed outcome deposits.
Best for
- Free shows
- Merch or vinyl preorders
- Post-announcement demand testing
Example: $10 deposit
Ready to see real demand?
Create your first campaign in under 2 minutes. Share a link.
When you're ready, we send the presale to your fans for you.